How ECHO POSTER’s Urban Campaign Was Powered by RVC Digital's Anonymous Video Analytics (AVA)
Trams with full-body wraps, glowing LED trucks, and reverse graffiti can create powerful moments — but few campaign formats generate emotional response like a food truck. It’s mobile, it’s interactive, and it brings people together. During the Huel Roadshow, the food truck was more than just a distribution point — it became the centerpiece of brand experience.
ECHO POSTER brought Huel to life across five German cities using a full street-level media toolkit. Meanwhile, their technology partner, RVC Digital, was quietly measuring real-time reactions using its privacy-first AVA system — Anonymous Video Analytics — to provide valuable behavioral insights.
ECHO POSTER’s Huel campaign spanned multiple cities and formats, blending traditional and unconventional outdoor tools into a unified brand presence.
Thousands of Huel bottles, tote bags, discount cards, and branded stickers were handed out. But the real question was: Who actually connected with the brand?
Product sampling creates direct contact — but did it create lasting attention? During any street activation, it's essential to understand:
Real-time audience analytics helps answer these questions — turning momentary contact into measurable insight.
RVC’s AVA platform is built for a singular purpose: to capture real-time audience behavior without identifying individuals. It blends edge AI, anonymous face orientation detection, and fully GDPR-compliant processing — making it perfectly suited for public environments.
RVC Digital’s AVA system is built from the ground up to protect privacy while delivering actionable, real-time audience data. The platform never records or stores video. Instead, it processes incoming visual signals locally — directly on the device — using edge AI.
Faces are not identified or recognized. The system detects general orientation and engagement, no biometric or facial data is stored at any point.
Each person detected receives a non-identifiable session ID, allowing for behavior to be tracked statistically, not individually. The only data retained is aggregated, anonymized, and GDPR-compliant — making the system safe and legal to deploy in public spaces like street-level campaigns, stations, or in this case, the food truck.
This approach enables rich insights — such as footfall, impressions, conversion rates, dwell time, and even mood estimation — while ensuring full compliance with European privacy standards. Real behavior, real data, no risk.
Even without storing any personal data, the AVA system revealed clear behavioral trends that helped shape the campaign’s execution on a day-to-day basis:
This wasn’t just validation — it was real, time- and location-based insight that made the difference.
Because the RVC AVA system provided near real-time metrics, the ECHO POSTER team was able to make on-the-fly decisions:
Rather than relying on post-event guesswork, the team had live behavioral data guiding execution.
The campaign success came from ECHO POSTER’s sharp creative strategy, multi-touchpoint rollout, and field execution. But RVC Digital's AVA system helped convert a campaign from seen to understood.
ECHO POSTER
Creative urban media design
Sample distribution rollout
Multi-format activations
Field logistics & experience
RVC Digital (AVA)
Anonymous real-time audience analytics
Privacy-first visual attention tracking
Edge AI-based behavioral insights
OTS, Impressions & Conversion metrics
Together, they didn’t just run a campaign — they measured its meaning.
As cities become more saturated with stimuli, brands need better tools to measure attention — not just exposure.
Anonymous Video Analytics bridges this gap by:
The city is alive. Now we can listen — ethically, in real time.
Tens of thousands of samples were distributed during the Huel Roadshow. But the most valuable takeaway may have been clarity.
Thanks to RVC Digital, it became clear:
In a crowded street, it’s easy to be seen. But to know you were noticed — that’s the true win.
How RVC.DIGITAL turned real-world pedestrian data into actionable audience insights
Elevating LED Display Experiences with AI-Powered Interaction
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