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MULTISENSOR BASED
AI Driven Real Time Analytics

Gain real-time insights into OTS through passive mobile WiFi analytics, with optional AI vision for engagement measurement.

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POWERFUL audience measurement in real time for roi-driven advertising

We combine passive mobile WiFi analytics, Anonymous Video Analytics (AVA), and targeted opinion polls to track audience engagement with your screens — from reach and dwell time to emotional reactions. AVA helps you stay privacy-compliant while uncovering deep behavioral insights, so you can fine-tune your content strategy and make the most of every media spend.

What do we measure?

Footfall

The number of people passing by the billboard — estimated through vision analytics or passive WiFi sniffing — used to calculate Opportunity to See (OTS) and measure potential reach.

Gross Impressions

The number of people whose faces were detected and oriented toward the billboard, indicating visual contact and likely interest in the content.

Conversion

The number of people who looked at the screen long enough to be considered truly reached — our most valuable conversion metric.

Age Detection

Our AI model estimates the viewer’s age group, helping understand the demographic profile of your audience.

Gender Estimation

We detect gender distribution anonymously and in aggregate, offering better campaign targeting insights.

Mood / Sentiment

Facial analysis can categorize viewer mood into emotional states (e.g. neutral, positive, surprised), enriching audience profiling.

Average Dwell Time

The average time a detected person spent near the billboard, regardless of whether they looked at the content.

Average Watch Time

The average time a viewer actually looked at the content — a key indicator of attention quality and creative effectiveness.

Impressions by Segment

All impressions and reach metrics can be broken down by age, gender or mood — offering deeper behavioral insights.

Vehicle Traffic

We count all passing vehicles, segmented by type and direction, including cars, motorcycles, trucks and buses.

Traffic Flow

We monitor the speed and movement of passing vehicles to identify traffic conditions and estimate exposure duration.

Custom Metrics

Need something specific? From vehicle-brand detection to area heatmaps or weather-conditional reach – we can adapt to your business logic.
Footfall
Cyclists
Car Traffic
Gender
Age
Sentiment
Dwell Time
Engagement
Impressions
Reach
Attention
and much more..
Footfall
Car Traffic
Gender
Age
Sentiment
Dwell Time
Engagement
Impressions
Reach
Attention
and much more..
get your strategic plan

Bring Digital Precision to Real-World Advertising

Measure real-world ad performance with real-time audience analytics for Out-of-Home (OOH) and retail media. Whether on static billboards or moving ad vehicles, our system tracks who sees your ads and how they respond. Deliver audience-specific messaging in real time — and make every impression count.

OUT OF HOME MEDIA

Prove campaign performance with real-time audience data and OTS insights
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Retail

Track store and entrance traffic, understand movement through spaces, and optimize layouts.
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EVENT ORGANIZERS

Measure booth attractiveness and crowd movement to maximize visitor engagement during events.
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SYSTEM INTEGRATORS

Expand your platform's value with ready-to-integrate audience and interaction analytics modules
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READY TO USE DEVICES FOR END USERS

For system integrators, we offer scalable, containerized solutions that run on your existing infrastructure. Quickly deploy, integrate, and upgrade with advanced audience analytics and AI-powered features — fast, flexible, and built for scale.

CONTAINERS FOR SYSTEM INTEGRATORS

Scalable, containerized solutions for system integrators to deploy on existing hardware or in large-scale environments. Download, integrate, and upgrade devices with advanced analytics and AI features — fast, flexible, and efficient

SEAMLESS INTEGRATION ACROSS PLATFORMS

RVC Digital solutions adapt seamlessly to your existing platforms, ensuring smooth integration no matter which operating system you use — from lightweight deployments to full-featured professional environments.

Linux

Full professional features for high performance needs

WINDOWS

Standard features with
broad compatibility

ANDROID

Lightweight, entry-level features for basic tasks

UNDERSTAND YOUR AUDIENCE – EVERYWHERE

Understand who sees your ad and how they feel about it - optimize creative and targeting accordingly.

Demographic & Sentiment Analysis

A solution focused on accurately tracking customer entries and exits to provide a clear view of store foot traffic.

Foot Traffic Monitoring

Gain valuable insights into vehicle traffic patterns to optimize site selection and enhance the impact of your outdoor advertising

Vehicle Traffic analysis

Demographic & Sentiment Analysis

Understand who sees your ad and how they feel about it - optimize creative and targeting accordingly.

Customer analysis

A solution focused on accurately tracking customer entries and exits to provide a clear view of store foot traffic.

Vehicle Traffic analysis

Gain valuable insights into vehicle traffic patterns to optimize site selection and enhance the impact of your outdoor advertising

REAL-TIME AUDIENCE INSIGHTS DASHBOARD

Track audience behavior in real time with interactive dashboards, visual reports, and actionable metrics — all in one intuitive web platform, powered by RVC.DIGITAL.
get your strategic plan

BUILT FOR GDPR & GLOBAL PRIVACY STANDARDS

Designed to meet GDPR and global privacy standards, ensuring all data is collected, processed, and stored responsibly and transparently — giving your business the confidence to operate safely
Request gdpr audit

LOCAL IMAGE
PROCESSING

Images are processed directly on local devices — no raw visual data is sent to external servers, ensuring maximum privacy.

NO INDUVIDAL
ONLY AGGREGATED DATA

We never store or process personal data. Only anonymized, aggregated metrics are generated for analysis.

SECURE
API & DATABASES

Measure booth attractiveness and crowd movement to maximize visitor engagement during events.

TAILORED CONSULTING FOR AUDIENCE ANALYTICS THAT DELIVER

Looking to build the right audience measurement setup? Our team offers hands-on media and technical consulting to design a solution tailored to your space, goals, and business context. We assess your environment, recommend the ideal mix of sensors and analytics tools, and deliver a custom plan to drive measurable performance and ROI.

MEASUREMENT PLANNING

Design the right measurement approach to match your business goals — from selecting the right data points to integrating insights into your strategy

TECHNICAL ADVISORY

Get expert guidance on sensor selection, system architecture, and integrations to ensure reliable, scalable audience measurement solutions
Request Your Custom Advisory Plan

AUDIENCE ANALYTICS CASE STUDIES

How Many People Actually Saw Your Ad?

Real-time pedestrian analytics and audience insights from Budapest’s busiest city-light locations — powered by RVC.DIGITAL.
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How AI Measur Audience Attention

AI-driven gaze analytics by RVC.DIGITAL at ISE 2025 showed what truly captured viewers during AVIXA's live sessions.
Learn more

When Billboards Start to React

Discover how Coca-Cola’s JCDecaux campaign used RVC.DIGITAL to turn attention into real-time data with programmatic OOH.
Learn more

Measuring Attention on the Street

See how ECHO POSTER’s Huel Roadshow used RVC.DIGITAL’s Anonymous Video Analytics to track real engagement during a multi-city street activation.
Learn more

How Many People Actually Saw Your Ad?

Real-time pedestrian analytics and audience insights from Budapest’s busiest city-light locations — powered by RVC.DIGITAL.
Learn more

How AI Measur Audience Attention

AI-driven gaze analytics by RVC.DIGITAL at ISE 2025 showed what truly captured viewers during AVIXA's live sessions.
Learn more

Measuring Attention on the Street

See how ECHO POSTER’s Huel Roadshow used RVC.DIGITAL’s Anonymous Video Analytics to track real engagement during a multi-city street activation.
Learn more

When Billboards Start to React

Discover how Coca-Cola’s JCDecaux campaign used RVC.DIGITAL to turn attention into real-time data with programmatic OOH.
Learn more

PARTNER WITH US TO DELIVER ADVANCED AUDIENCE MEASUREMENT

RVC.Digital collaborates with trusted partners worldwide to bring audience measurement, OTS analytics, and AI optimization to local markets. We provide the technology and expertise; you bring the client relationships and market know-how. Together, we deliver scalable, high-impact solutions that make your portfolio stronger

We empower system integrators and distributors to deliver cutting-edge solutions

Flexible partner and reseller models

Co-branded or white-label offerings

Access to latest innovations and updates

Technical and commercial support

JOIN OUR PARTNER NETWORK

Latest News

2025.05.20

DSSE - RVC Digital Returns to DSS Europe

Join Us in Munich to Build the Future of Smart Signage
Learn more
2025.04.30

Wi-Fi-Powered Insights for Truckside Advertising

Measuring real-world audience exposure with smart sensors on moving trucks
Learn more
2025.03.17

RVC Digital lite for Android Released

Camera-based audience analytics now available for low-power Android devices
Learn more

Reach Us with a Simple Click!

Have questions or need more information? Our team is here to help! Reach out to us today, and we'll be happy to assist you with any inquiries about RVC.DIGITAL or our services. Don't hesitate—contact us now!
IRF Solutions Ltd.

25. Angyalföldi str., 1134 Budapest, Hungary.
Company registration number: 01-09-363158
Tax number: 10953363-2-41

  • 2025 IRF Solutions Kft.