AI-based audience measurement & context-aware signage on entry-level Android devices

Scalable, real-time audience insights and automated content control — delivered through the integration of RVC Digital and Telelogos Media4Display. A future-proof solution for retail, OOH, and digital signage networks using cost-effective Android hardware.

Introduction: Audience Intelligence for Everyone

What if you could transform even the simplest Android media player into a real-time audience analytics engine and a content-driven signage controller?

With RVC Digital Android Lite and Telelogos Media4Display, this is now a reality. The combined solution enables scalable, GDPR-compliant, AI-powered signage deployments using low-cost Android hardware, making smart digital signage accessible to everyone — in retail, OOH, transport, events, and beyond.

Real-World Proof: InfoComm USA 2025 Live Demo

At the InfoComm 2025 trade show in the United States, RVC Digital and Telelogos presented a joint live demonstration that proved how AI-powered audience analytics and content-driven signage can run smoothly — even on entry-level Android hardware.

The system used in the demo was built around a Giada DN76 Android player with 2GB RAM, a low-cost, ARM-based device with no dedicated GPU. This compact hardware simultaneously ran:

USB-connected camera
Continuously captured snapshot images from the environment. These static frames were used instead of live video streams, significantly reducing hardware load while still enabling accurate people counting.

RVC Digital Android Lite
Processed each snapshot locally on the device using AI-powered pedestrian detection. The system was optimized to run efficiently on low-resource Android hardware, delivering reliable audience analytics without storing or transmitting any personal data.

Telelogos Media4Display,
Managed the digital signage content. It reacted in real time to incoming audience data by triggering content changes, switching playlists, or executing predefined logic based on viewer presence and count thresholds.

The logic was simple but powerful: when the system detected every 500th pedestrian, Media4Display automatically triggered a content change — displaying a welcome message or alternate visuals to the audience.

This use case demonstrated:

The showcase clearly highlighted how retailers, signage providers, and AV integrators can deploy smart signage solutions at scale, without relying on high-end PCs or cloud-intensive setups. Attendees recognized this as a game-changing approach to mass-deployable, intelligent digital signage.

Technical Overview: How It Works

Lightweight AI on Android

Unlike traditional video-based analytics, the RVC Digital system is designed specifically for low-power Android hardware — such as entry-level media players without GPU acceleration. The core detection process is built around an efficient, low-overhead pedestrian recognition method that does not require video streaming or high frame rates.

Instead of continuously processing video, the system captures individual image frames at defined intervals, allowing it to perform real-time detection with minimal CPU and memory usage. This resource-aware detection pipeline is ideal for devices with limited processing capacity, such as those used in retail digital signage networks or battery-powered kiosks.

Each frame is analyzed locally by RVC Digital’s embedded AI engine, which identifies and counts the number of pedestrians in view. The detection is performed entirely on the device, without uploading or storing any imagery, ensuring strict GDPR compliance.

No personally identifiable information (PII) is collected at any point. The results — simple numeric counts — are securely transmitted to the cloud or directly to integrated systems like Telelogos Media4Display, where they are used to trigger playback adjustments based on live audience context.

Data Transmission via Webhook or API– Secure Integration with Telelogos

Once the audience data is collected and processed locally on the Android device, it is transmitted to the cloud using a secure and efficient communication mechanism. RVC Digital offers two complementary integration options — Webhook and REST API — ensuring flexibility for different deployment scenarios and CMS environments.

The webhook-based approach allows RVC Digital to push real-time pedestrian count data directly to a predefined endpoint within the Telelogos Media4Display ecosystem. This ensures that any audience event — such as a threshold being reached — is immediately reflected in content playback logic. Webhooks are ideal for low-latency, event-driven workflows where responsiveness is key.

Alternatively, the REST API enables the Media4Display CMS to periodically query the current audience data on demand. This is particularly useful when external logic or multi-system orchestration is required, and it ensures maximum control over how and when the analytics data is consumed.

In both cases, all communication between the Android device, the cloud, and the CMS is authenticated and encrypted. Each customer is issued a unique API token, which must be included in all requests. This ensures that only authorized systems can access audience metrics, and that the data is securely transmitted using industry-standard protocols.

The modular nature of the RVC Digital platform means these endpoints can be integrated into virtually any signage workflow. Whether a system uses real-time content switching, scheduled logic, or more complex campaign rules, the secure webhook and API architecture ensures reliable data delivery and complete control.

By combining data integrity, strong authentication, and flexible integration, this transmission layer is a core component of delivering actionable audience insights to Telelogos Media4Display and beyond — without compromising privacy or system stability.

Audience-Driven Logic in Media4Display – Real-Time Content Automation from Live Audience Data

Once audience data is received from RVC Digital — either via webhook or periodic API polling — Telelogos Media4Display immediately puts it to work within its powerful content automation engine. As an enterprise-grade CMS designed for dynamic environments, Media4Display translates live analytics into intelligent, context-aware playback decisions, creating a responsive digital signage experience.

Based on real-time viewer counts or detection events, Media4Display can:

Thanks to its rule-based scheduling engine, Media4Display allows these actions to be precisely configured per screen, per zone, or per campaign. It can also combine audience data with other contextual inputs — like time of day, weather, or device geolocation — for truly dynamic messaging.

In the context of the RVC integration, the result is a closed-loop signage solution: real-world engagement data drives real-time content decisions, and every screen becomes smarter with every viewer.

By merging live analytics with context-aware logic, Media4Display turns footfall into automated, measurable, and adaptive content experiences — ideal for retail, QSR, transportation, and corporate environments alike.

Minimal Hardware, Maximum Capability – How Android Lite Delivers Without a GPU

One of the standout benefits of the RVC Digital Android Lite solution is its ability to run AI-based audience analytics and a full-featured CMS in parallel — all on a low-power, entry-level Android device. There’s no need for a discrete GPU, edge accelerator, or industrial-grade PC.

The reference hardware used in the integration is based on the Giada DN76 Android media player, which meets the following specifications:

Despite the modest specs, both RVC Digital Android Lite and Telelogos Media4Display run smoothly on this configuration. Thanks to optimized AI models, asynchronous data handling, and efficient memory usage, the system delivers real-time pedestrian detection and content automation without lag, overheating, or instability.

This lean hardware requirement is what makes the solution uniquely scalable: it can be deployed in large volumes across retail chains, shopping centers, public venues, or franchise networks — without increasing infrastructure costs.

In short: no GPU, no NPU, no compromise.

Retail-Ready: Why Context-Driven Signage Matters

In modern retail, timing and relevance are everything. Customers are overwhelmed with visual stimuli — in-store, on the street, and online — so grabbing attention at the right moment is critical. This is where context-driven signage makes the difference.

Unlike static or pre-scheduled campaigns, context-driven signage enables real-time adaptation based on live environmental and audience data. With the combined power of RVC Digital’s audience analytics and Telelogos Media4Display’s rule-based CMS engine, retailers can respond dynamically to what's happening in front of the screen — as it happens.

For example:

Perhaps most importantly, this level of intelligent signage no longer requires high-end players, edge servers, or data science teams. Thanks to lightweight, pre-integrated tools from RVC Digital and Telelogos, even a small retailer or local franchise can now benefit from the same real-time marketing automation once reserved for global retail brands — at a fraction of the cost.

Platform Flexibility & Advanced Insights with RVC Digital

While the Android Lite version offers lightweight, scalable audience counting, RVC Digital is also available in more advanced editions for use cases that demand deeper analytics. The Full Android version enables age group and gender estimation, anonymized repeat visitor recognition, and faster detection cycles — ideal for premium retail, demographic targeting, or smart city environments. Beyond Android, the solution also runs on Windows and Linux, supporting multicamera setups, real-time overlays, and edge deployments.

No matter the platform, all deployments include access to the RVC Digital Dashboard, a secure, cloud-based interface for viewing live traffic data, campaign performance, and historical trends. Built on a certified, GDPR-compliant infrastructure, the dashboard allows you to manage analytics from anywhere — without local servers or complex IT setup. This ensures that every RVC Digital installation, whether lightweight or enterprise-grade, delivers actionable insights with complete confidence.

A Certified Partnership with Telelogos – Ready for Enterprise, Trusted by Integrators

RVC Digital is proud to be an official member of the Telelogos Software Partner Network, a certification that guarantees seamless compatibility with the Media4Display CMS. This partnership is more than symbolic: it reflects successful joint validations across real-world deployments, from demo setups to multi-location retail networks.

The certification ensures that RVC’s audience analytics engine communicates reliably and securely with Media4Display's scheduling and rule-based content system — regardless of deployment size, network configuration, or signage strategy.

As part of this partnership, RVC Digital also provides documentation, onboarding support, and technical assistance to Telelogos resellers, AV integrators, and end-customers worldwide. This makes it easier than ever to include real-time audience data in CMS logic — without custom development or unstable third-party scripts.

Whether you’re managing five Android displays in a boutique store or rolling out 5,000 screens across a global chain, the RVC + Telelogos solution is certified, scalable, and deployment-ready.

Summary: Scalable Audience Intelligence for Every Screen

With RVC Digital and Telelogos Media4Display, organizations gain access to a powerful, integrated solution that brings real-time audience analytics and automated content control to virtually any screen — no matter the size, location, or budget.

This platform allows you to:

It’s intelligent signage made simple — no heavy infrastructure, no vendor lock-in, just measurable impact at scale.

Together, they didn’t just run a campaign — they measured its meaning.

Get Started with RVC Digital + Telelogos

No need for complex setup or long onboarding.

Our Android-based audience measurement and audience-responsive signage solution is ready to use out of the box.

  • Optimized for retail, signage networks, and public displays
  • Works with entry-level Android players — no GPU required
  • Pre-integrated with Telelogos Media4Display
  • GDPR-safe and cloud-managed

No IT hassle. No delay. You're one step away from smarter signage.